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Silver might be the new Blonde . . . or Brunette . . . or Redhead!


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The front page of our website says, “Healthcare. Acute or Sr. Living; we all participate in it and with the Boomers ‘coming of age,’ the market is gargantuan – and we’re ready for it!”

Here are a handful of facts (from ImmersionActive.com) :

  • 77 million people were born between 1946 and 1964
  • The first “boomer” turned 65 on Jan 1, 2011
  • Boomers now make up 35% of the US Population
  • The 55+ age group controls over 75% of America’s wealth
  • Boomer’s outspend other generations on consumer goods and services by over $400 Billion!
  • In 2012, boomer’s (47-65) spent an average of 27 hours a week online; Millennials? 25 hours!
  • 82% of adults over 50 utilize the INTERNET as their most important source of information for major purchasing decisions

It’s no wonder most selling organizations have their sights locked on to this segment. They have the time, the will and the resources to take care of themselves (and their longer-living parents!).

FloorTech is no exception. We’ve secured partnerships with all major floorcovering manufacturers specializing in Senior Living and Acute Care facilities. Our installation mechanics are specifically trained to operate in environments where patients/residents/staff regularly interrupt their work (particularly in Memory Care units!).

A particular and specific sensitivity to Senior Living environments and concerns makes us a good partner for flooring in any Senior Living or Acute Care setting.

Send an email to rick@floortechgroup.com for more information on this giant market or for a quote on your next healthcare/Senior Living flooring project!

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